Hey, it's been a busy time at diddi but we're going to start to blog more. We're going to post fun things to do with your kids, great products we come across and more... Starting off, we love the Rosie Flo books... http://www.rosieflo.co.uk/
diddi was founded originally in London by Abi Bowman in 2005, now it is Hampshire based. Diddi was set up initially, as an outlet for the cozypocket; but more products are in the pipeline.